Campaign Development PointRight Predictive Analytics

predictive-analytics1These mailers were part of a client campaign to encourage recipients to schedule an online demo and download collateral. Three emails that matched each design and a coordinating landing page was also developed. Personal URLs were setup using MindFire, which was integrated with Salesforce.com to update campaign responses and notify the sales team based on region.

Responsibilities:

  • Creative
  • CRM Administration
  • Email & Landing Page Development
  • Marketing Automation Setup

Technologies:

  • Apex
  • CSS
  • JavaScript
  • PHP
  • XHTML